Brand campaigns & cultural work

In 2018, I partnered with Airwalk on a promotional and cultural campaign rooted in underground Memphis skate and fashion culture, helping bridge the brand to authentic regional scenes.

A young man in streetwear standing at night in an urban setting, leaning against a blue and yellow wall, wearing a black cap, jacket, white t-shirt, black pants with zippers, and red sneakers, with colorful city lights in the background.
A young person skateboarding on a city street at night, with old brick buildings and a tall building with many lit windows in the background, and a sign pointing to K' Jay's Bar & Grill.
A person skateboarding on the street at night with illuminated buildings in the background. The scene features a mix of older and modern architecture, with a sign pointing to K'Jay's Bar & Grill.
A man standing in a parking lot at night, holding a skateboard, with tall buildings illuminated by blue lights in the background.
A skateboarder wearing a black coat, white shirt, black pants with yellow stripes, red sneakers, and a black cap stands in a city parking lot at night, holding a skateboard with the words 'LUNAR SHAKE' on it. Tall buildings with illuminated signs and windows surround the scene.
A person squatting on a city street at night, holding a skateboard, with old and modern buildings in the background, including signs for a food store and a bar & grill, illuminated by streetlights and building lights.

Other Brand Campaigns

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Other Brand Campaigns 〰️

Staple Pigeon (2018–2019)

Directed a commercial for the #FlockwithUS campaign as creative director, bridging streetwear culture with music and lifestyle.

Four young men stand together on a city street at sunset, posing for a photo. They are dressed in casual, trendy clothing with accessories and tattoos, and are in front of an elevated train track and greenery.

City Gear (2017–2019)

Brand ambassador and creative director for multiple campaigns, including a 17-city tour and a physical zine distributed across City Gear locations.

Poster for The River Kings Tour, featuring Marco Dave and Alfred Banks, with tour dates and locations across the United States, from March 19 to April 18.
Black and white cover of The River Kings Zine featuring two men, one with dreadlocks and a cap, sitting in a car and looking at the camera, with text highlighting exclusive interviews and essays from indie artists.

Swisher Sweets (2016–2018)

Started as a featured artist for their A3C showcase, which led to a sponsored artist role and serving as creative director and model in a national ad campaign.

Three men standing on a city street at night with illuminated buildings and cars in the background.
Three young men standing in front of a closed metal shutter at night, two are wearing hats with 'SHER' on them, one is using a smartphone, one is smoking a cigarette, and the other has a notebook.